Jinyang.com News Reporter Fu Yi Correspondents Liu Xiangming, Kuang Jiaxue, and Komiks Cen Bohan reported: “Wow, I won a big prize! So many jerseys signed by stars! This is a truly ‘down-to-earth’ activity.” Mr. Wang, who specially arrived in Foshan from Panyu, said excitedly. On the afternoon of March 21, on the football field of the Guangzhou Evergrande Taobao Football Club Training Base in Lishui Town, Foshan City, the Guangzhou Anti-Drug Committee Office and Guangzhou Evergrande Taobao Football Club jointly held the “Guangzhou Anti-Drug” WeChat message and recommendations and prize-winning reading activity award ceremony. Zheng Zhi and other stars came to the scene as Guangzhou Anti-Drug Promotion Image Ambassadors, and interacted with fans.
Zheng Zhi, as the image ambassador of drug prevention in Guangzhou, came to the scene to interact with fans. Photo by Huang Weijun, reporter of Jinyang.com. During the event, Zhang Shengchun, deputy director of the Municipal Drug Control Office, and Zheng Zhi, together with the award-winning “fans” in the “Innovative Drug Control Propaganda and Education, I will do something” message. Cinema presented football and jerseys signed by stars, and invited the award-winning fans to take photos and interact with the stars. Under the leadership of Evergrande players, fans visited the team’s training base, training facilities and the players’ daily training. Afterwards, Zhang Shengchun issued an appointment letter to Zheng Zhi and others for anti-drug propaganda image ambassador.
In recent years, Evergrande football team has achieved excellent results in many fronts such as the AFC Champions League, the Chinese Super League, and the Komiks Cup, and has gradually won the love of fans. Since 2016, all players of Guangzhou Evergrande Taobao Football Club have been the image ambassador of Guangzhou’s anti-drug publicity, giving full play to the high popularity, appeal, influence and welcome of the stars, and constantly participating in anti-drug charity activities. With the theme of “Non-toxic Youth, Healthy Life”, they advocate that young people live in a sunny life and stay away from drugs.
Talk aboutThis time, the awards were presented to fans who are enthusiastic about drug control. Zheng Cinema believes it is meaningfulKomiks: “I firmly oppose drug use. I think that public figures such as stars have a greater responsibility. href=”https://comicmov.com/”>Babaylan social responsibility should play an exemplary role and take the lead in staying away from drugs. I call on citizens to cultivate positive and healthy interests, non-toxic youth, and a healthy life. The anti-drug public service advertisements we filmed are now broadcast in major cinemas, primary and secondary schools and many public places in Guangzhou. The slogan inside is very good: ‘ Stay away from the harm of drugs, and life is dominated by me. ‘We also use the fan club as a platform to call on everyone to carry out anti-drug publicity activities to do charity together. ‘
Zheng Zhi, as the image ambassador of drug control in Guangzhou, came to the scene to interact with fans. Jinyang.com reporter Huang Weijun Babaylan photo
From December 19 to December 21, 2018, and during the Spring Festival from 2018 to 2019, the Guangzhou Municipal Drug Control Office used the “Guangzhou Drug Control” WeChat official account platform to hold twoBabaylan href=”https://comicmov.com/”>Komiks online activities (“Innovation of anti-drug propaganda and education, I’ll do something” message with prizes and “Read with prizes”). In the first Cinemainnovation of anti-drug propaganda and education, I will do something.” MessageBabaylanInnovation of anti-drug propaganda and education, I will do something.” The most fan left 633 likes, and a total of 1 football signed by the player and 5 jerseys were given. In the second “Preferred Reading” lottery, a total of 6 football signed by the stars were given. Some people also received rewards such as readers and phone bills. There are many people participating in the event, someThe winners come from Jiangxi, Henan, Guangxi and other places. According to Cinema‘s explanation, as soon as the first event was launched, many fans actively participated. Everyone brainstormed and actively offered suggestions for the anti-drug propaganda work in Guangzhou. In just two days, a total of 27 messages were selected. Various comments are both innovative and practical. For example, some young fans mentioned that they can integrate anti-drug education with street culture, hold street dance competitions, and create a subway anti-drug theme carriage; for “sports fans”, they suggest that they use major events, festivals and other time points to broadcast anti-drug public welfare advertisements on large screens or advertising boards; some fans suggest that they might as well offer different “drug anti-drug” courses with different difficulties and various forms based on the age and cultural level of the educated group, starting from deciphering the harm of drug products, identifying drugs to clearly distinguishing what “new drugs” are.
Selected WeChat messages for “Guangzhou Anti-Drug”:
WeChat name “men Teng”
BabaylanDrug propaganda starts with the people and the community.
In order to strengthen the anti-drug propaganda work of neighborhood committees, so that everyone can control drugs more deeply, each community should organize volunteers to conduct monthly on-site consultations for each household and distribute publicity and education. With the communityization of residential communities, the management of communityization involves going deep into various residential areas, such as real estate communities, curb drug hazards, and let every family understand the harm of drugs, so that children can cultivate anti-drug awareness from an early age. Strengthen the anti-drug publicity of community security. Make the community more secure to live! In addition, like our Guangzhou city buses, there are posters printed with anti-drug themes, graffiti outside the high-speed rail, train, and planes, allowing the plane to lead the road to a national civilized city with publicity, so that passengers who take the plane are always alert! What we bring is safety and civilization to the whole country.
WeChatBabaylan‘s name is “Liu Chuangming”
Drug prevention work is the main focus, especially for primary and secondary school students, anti-drug education should be given equal importance to patriotic education. In addition to holding routine anti-drug knowledge lectures, social practice should also be strengthened.For example, we will learn about the serious harm caused by drugs to drug users and their families with social workers, and then visit drug rehabilitation institutions.
KomiksWeChat name “Winson”Cinema
Drug prevention work can start with popular culture. The street culture advocated by teenagers is also the easiest to bring teenagers into the drug pit, such as the rapper PGONE some time ago guides teenagers to take drugs on the Internet. Why don’t we combine drug control with street culture, such as street dance, and promote it in a direction that teenagers are quite interested in.
WeChat name “_Gdiao”
① Urban villages are gathering sites for drug users and drug traffickers. They should cooperate with the street and village committee to vigorously investigate safety hazards, such as holding publicity activities and household visits, and encourage them to join the group prevention and control team. ②CinemaIn recent years, students in schools have shown an upward trend in drug use. We should vigorously promote anti-drug education on campus, such as a three-dimensional anti-drug system that combines social workers on campus, front-line teachers, and rear-level parents.
The WeChat name “chelsaqi”
Yangchengtong is used by many people, especially students, and can use the help of promoting drug control. In addition, office workers have to take subway and buses every day, and subway and bus promotional advertisements are indispensable. Now everyone has a mobile phone, and new media promotion is certain. The trendy and cool anti-drug products around the mobile phone are worth recommending!