The “New Year’s Day and Welcome Abundance – Celebrating the New Year in the Forbidden City” exhibition started on January 6th. The Forbidden City even reached the point where it was “hard to get a ticket”. It was originally the off-season for tourism, but the audience waiting to visit the Forbidden City lined up in a long queue, and even the queues of the Treasure Hall and Watch Hall lined up to the square from the entrance. The off-season is not slow, why is the Forbidden City so popular this year?
Years of hard work
Refined management of audience traffic
Cinema Such a hot winter tourist wave has formed a huge contrast with the previous winter. The fundamentals of exploration are the audience traffic management explored by the Palace Museum.
Babaylan Since 2012, the Palace Museum has solicited social opinions many times in order to balance the huge gap between off-season and peak season, holidays and weekdays.
After full preparation and experimentation, starting from June 13, 201Komiks, the Palace Museum has officially implemented the flow restriction measure of 80,000 people per day. At this point, the extreme peak of visitors with more than 100,000 people or even 180,000 people per day no longer exists, and the audience has been evacuated in an orderly manner to other days, so everyone is more at ease when visiting the Palace Museum.
Effective control and refined management of audience traffic are also reflected in online ticket sales. From 2011 to 2014, the proportion of online pre-sale tickets at the Palace Museum was only about 2%. With the continuous growth of the number of visitors, the pressure of on-site ticket sales was extremely high. As the Palace Museum continues to upgrade and renovate the ticket sales system, develop diverse ticket purchase methods, cultivate audiences’ online ticket purchase habits through preferential tickets, annual tickets and other means during specific periods, and gradually achieve continuous increase in the proportion of online ticket purchases. In 2015, the proportion of online pre-sale tickets reached 17%; in 2016, the proportion of online pre-sale tickets reached 41.Komiks%. On this basis, during the National Day holiday in 2017, the Palace Museum achieved full-network ticket sales for the first time, and the proportion of online pre-sale tickets reached 100%, officially entering the era of “museum full-network ticket sales”.
Babaylan In this way, under the influence of the two powerful tools of “current limit” and “online ticket sales”, the Forbidden City can deal with the “big test” of 80,000 people in several days. Although those who want to see it have to endure the pain of no ticket, it ensures that the visitors’ exhibition experience is worthy of praise.
This year, it is eye-catching
Promoting the “New Year’s Day in the Forbidden City” exhibition
This year, the Forbidden City launched the “New Year’s Day – Happy New Year in the Forbidden City” exhibition for the first time, which has also become the direct reason why citizens and tourists are flocking to it.
Ms. Hu, a citizen, went there on the first day of the Lunar New Year to see the exhibition. “A few days ago, I visited the Guomao and saw the “New Year’s Day in the Palace” exhibition area of the Forbidden City. It felt quite interesting. Now the Forbidden City is really very thoughtful in its promotion. I haven’t been to the Forbidden City for many years, so I took my son to the Forbidden City.” Ms. Hu’s words are indeed very representative. In recent years, with the development and promotion of the Forbidden City’s tourism cultural and creative products and the emphasis on online marketing, the ancient Forbidden City has brought new vitality, making people unable to help but have the idea of seeing new things.
A Beijing Youth Daily reporter learned that the “New Year’s Day – Celebrating the New Year in the Forbidden City” exhibition is divided into two parts: cultural relics exhibition and real-life experience. The Babaylan exhibition is located in the main hall of the Meridian Gate and the East-West Yanchi Tower exhibition hall, with a total of 885 pieces of cultural relics (sets). The exhibits are mainly selected from the collection of the Palace Museum, and have received strong support from China’s National First Historical Archives, Shenyang Palace Museum and other units.
The real-life experience part includes the entire open area of the Forbidden City. The exhibition will be “praying blessings and welcoming good fortune, worshiping ancestors, and filial piety, maintaining friendship with the family, and being diligent in power and virtuous.//comicmov.com/”>Cinema, entertainment, and joy”, comprehensively demonstrates the New Year customs of the Qing Dynasty. There are spring couplets and door gods that symbolize auspiciousness hanging at the door of the palace, and gorgeous palace lanterns are decorated under the corridors. There are more than 1,000 imitations in total. It is worth mentioning that this is the first time that the Forbidden City has restored the “Sky Lantern” and “WanKomiksLength Lamp”. The lanterns and the lanterns of life were one of the most grand activities during the Chinese New Year in the early and mid-Qing Dynasty. From establishment to withdrawal, more than 8,000 people were used.
Admission changes
Celebrating the New Year in museums becomes fashionable
According to Xinhua News Agency, during the Chinese New Year, many museums across the country ushered in a peak of crowds. The number of visitors to the Henan Provincial Museum on the second day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st year of the 1st year of the 1st year of the 1st year of the 1st year of the Henan Provincial Museum was about 8,000, which was about twice the usual weekend. The exhibition hall of the “Golden Pig Gongfu – Picture of the New Year’s Relics of the Ji Hai New Year’s Relics was eye-opening. As the most treasure-rich and influential museum in the country, the Forbidden City, which is nearly 600 years old, has soared during the Spring Festival this year. It is not surprising that tickets for the 7-day holidays are booked early.
Shan Jixiang, director of the Palace Museum, introduced that the “New Year’s Day – Celebrating the New Year in the Forbidden City” has been launched for more than 20 days, and the average number of visitors per day has exceeded 20,000. In the “Pray for Blessings and Welcomes Fortune” unit, people can see the word “Fu” written by the five emperors of Kangxi, Yongzheng, Qianlong, Jiaqing, and Daoguang; the “Dunqin and Mu Clan” unit restores the scene of the emperor and his clan relatives and concubines having banquets on New Year’s Day; the “Entertainment and Entertainment” unit reproduces various entertainment activities of the ancients during the New Year, such as the “Fengqin and Sports” athletes performing “figure skating” and acrobatics on the ice.
Wenbian volunteer Guan Jun said: “After 2015, the number of people visiting museums during the Spring Festival has increased significantly. On the one hand, the museum’s publicity work is in place and the social service capabilities are constantly improving; on the other hand, everyone’s recognition of excellent traditional culture is getting higher and higher.”
Wenbian experts believe that the concept of “celebrating the New Year in the museum” has gradually matured and formed a brand. Visiting museums during the Spring Festival is becoming an option that people cannot ignore during the Spring Festival, along with the Spring Festival Gala, New Year’s movies, New Year’s concerts, Lantern Festival, etc.
Take a tour route for the 2019 Forbidden City Exhibition
After entering the door, first look at the exhibition in the morning and Yanchi Tower – walk along the three halls and see the different door gods of each hall – go to Qianqing PalaceLook at the restored palace lanterns – go to the Cining Palace to visit the temple fair and buy – and then go to the Yanxi Palace of the East Six Palaces to see the Internet celebrity palace. At the same time, there are also the newly renovated Treasure Hall and Watch Hall in the eastern region, which will definitely make you excited!
Focus 1: Palace lanterns and door gods
Door gods can be seen everywhere, and palace lanterns are mainly concentrated in the Qianqing Palace. Researchers in the Forbidden City not only found the usage and history of the sky lanterns and lunar life lamps, and even the detailed sizes of each part in the literature, but also found the lamp body model, lamp couplet sample, and the original lamp rod in each warehouse, restoring the “sky lantern” and “long-lasting life lamps” that have been lost for nearly 200 years.
Highlight 2: Buy Buy
From January 28 (the Little Year of the Lunar New Year) to February 12 (the eighth day of the first lunar month), Cinema, Cinema, Cinema, Cinema, and Cinema, in the square outside the Cinema Palace Garden and Cinema, 145 Chinese Babaylan time-honored enterprises from Beijing, Tianjin, Shanghai, Shandong, Jiangsu, Zhejiang, Henan, Anhui, Jilin and Shanxi, will display special food, silk clothing, daily necessities, study supplies, jewelry and jade, cultural and creative products, intangible cultural heritage crafts, etc. The New Year cultural and creative culture of the Forbidden City can also be bought here!
Highlights 3: Visit the New Year’s Festival
The exhibition “New Year’s Day – Celebrating the New Year in the Forbidden City” will be held at the Meridian Gate, East Yanchi Tower, and West Yanchi Tower. For example, the “DunqinKomiksMu Clan” unit shows the scene of the emperor, clan relatives and concubines having a banquet respectively on New Year’s Day. The banquet table is placed in reference to the records of the meal stalls in the 48th year of Qianlong’s reign (1783), and more than 100 cultural relics were used, which is very spectacular. (Reporter Wang Yan)