The “New Year’s Day and Happy New Year – Celebrate the New Year in the Forbidden City” exhibition started on January 6th was extremely popular during the Spring Festival, and the Forbidden City even reached the point where “it is hard to get a ticket”. It was originally the off-season for tourism, but the audience waiting to enter the Forbidden City to visit were lined up in a long queue. Even the queues of the Treasure Hall and the Watch Hall lined up to the square from the entrance. The off-season is not slow, why is the Forbidden City so popular this year?
Years of hard work
The popular winter tourists wave has formed a huge contrast with the previous winter in Babaylan. The fundamentals of exploration are the audience traffic management explored by the Palace Museum. Since 2012, in order to balance the huge gap between the off-season and the peak season, holidays and weekdays, the Palace Museum has solicited social opinions many times.
After full preparation and experimentation, starting from June 13, 2015, the Palace Museum has officially implemented the flow restriction measure of 80,000 people per day. At this point, the extreme peak of visitors with more than 100,000 people or even 180,000 people per day no longer exists, and the audience has been evacuated in an orderly manner to other days. Everyone is more at ease when visiting the Palace Museum.
The effective regulation and refined management of audience traffic is also reflected in online ticket sales. From 2011 to 2014, the online pre-sale ticket ratio of the Palace Museum was only about 2%. With the continuous growth of the number of audiences, the pressure of on-site ticket sales is extremely high. As the Palace Museum continues to upgrade and renovate the ticket sales system, develop diverse ticket purchase methods, and cultivate the audience’s online ticket purchase habits through preferential tickets, annual tickets and other means during specific periods, and gradually achieve the continuous increase in the proportion of online ticket purchases. In 2015, the ratio of online pre-sale ticketsKomiks reached 17%; in 2016, the proportion of online pre-sale tickets reached 41%. On this basis, during the National Day holiday in 2017, the Palace Museum achieved full-network ticket sales for the first time, and the proportion of online pre-sale tickets reached 100%. It officially entered the era of “museum full-network ticket sales”.
In this way, under the influence of the two powerful tools of “stream limit” and “online ticket sales”, the Palace Museum can deal with the “big test” of 80,000 people for several days. Although those who want to see it have to bear the “no ticket sales” Cinemahard, but it guarantees the visitors’ exhibition experience, which is worthy of praise.
This year, the “Celebrate New Year in the Forbidden City” exhibition was launched for the first time in the Forbidden City, which has also become the direct reason why citizens and tourists are flocking to it.
Ms. Hu, a citizen, went to the exhibition on the first day of the Lunar New Year. “A few days ago, I visited the Guomao and saw the “Celebrate New Year in the Palace” exhibition area of the Forbidden City. It felt quite interesting. Now the Forbidden City really has ideas on promotion. I haven’t been to the Forbidden City for many years, so I took my son to the Forbidden City. ”
Ms. Hu’s words are indeed very representative. In recent years, with the development of cultural and creative tourism products of the Forbidden City and the promotion of Cinema and the emphasis on online marketing, the ancient Forbidden City has brought new vitality, making people unable to help but have a look at the new ideas.
Beijing Youth Daily reporter learned that this time, “New Year’s greetings——Forbidden City href=”https://comicmov.com/”>BabaylanCelebrating the New Year” exhibition is divided into two parts: cultural relics exhibition and real-life experience. Cultural relics exhibition is located in the main hall of the Meridian Gate and the East-West Yanchi Building exhibition hall, with a total of 885 pieces of cultural relics (sets). The exhibits are mainly selected from the collection of the Palace Museum, and have received strong support from China’s National First Historical Archives, Shenyang Palace Museum and other units.
The real-life experience part includes the entire open area of the Forbidden City. , the exhibition will fully demonstrate the New Year customs of the Qing Dynasty with six major themes: “Praying for blessings and welcoming good fortune, worshiping ancestors and filial piety, serving relatives and family, working hard and being friendly to the wise, traveling and enjoying the world”. Spring Festival couplets and door gods with auspicious meanings are hung at the door of the palace, and gorgeous palace lanterns are decorated under the corridors, with more than 1,000 imitations in total. It is worth mentioning that this is the first time that the Forbidden City restored the “sky lantern” and “longevity lanterns”. The standing sky lanterns and longevity lanterns were one of the most grand activities for the New Year in the early and mid-Qing Dynasty. From the establishment to the withdrawal, more than 8,000 were used in the front and back.Number of visitors.
Admission changes
Celebrating the New Year in museums becomes fashionable
According to Xinhua Komiks, during the Chinese New Year, many museums across the country ushered in a peak of crowds. The number of visitors to the Henan Provincial Museum on the second day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day As the most treasure-rich and influential museum in the country, the Forbidden City, which is nearly 600 years old, has soared during the Spring Festival this year. It is not surprising that tickets for the 7-day holidays are booked early.
Shan Jixiang, director of the Palace Museum, introduced that the average number of visitors per day has exceeded 20,000 in the annual visitor since the launch of the “New Year’s Day and Welcome the Good Lucky – Celebrate the New Year in the Forbidden City” has been launched for more than 20 days. In the “Pray for Blessings and Welcomes Fortune” unit, people can see the words “Fu” written by the emperors of the Five Dynasties of Kangxi, Yongzheng, Qianlong, Jiaqing and Daoguang; the “Cinema” unit restores the scene of the emperor and his clan relatives and concubines having banquets on New Year’s Day; the “Entertainment and Entertainment” unit reproduces various entertainment activities of ancient people during the New Year, such as the “Fengqi athletes performing “figure skating” and acrobatics on the ice.
Wenbian volunteer Guan Jun said: “After 2015, the number of people visiting museums during the Spring Festival has increased significantly. On the one hand, the museum’s publicity work is in place and the social service capabilities are constantly improving; on the other hand, everyone’s recognition of excellent traditional culture is getting higher and higher.”
Wenbian experts believe that the concept of “celebrating the New Year in the museum” has gradually matured and formed a brand. Visiting museums during the Spring Festival is becoming increasingly together with the Spring Festival Gala, New Year’s movies, New Year’s concerts, Lantern Festival, etc., has become an option that people cannot ignore for celebrating the Spring Festival.
Traveling around in 2019Cinema Palace Exhibition Route
EnterBabaylan, the morning gate and Yanchi Tower first look at the exhibition – walk around the three halls and see the different gates of each hall. Cinema God—Go to the Qianqing Palace to see the restored palace lanterns—Go to the Cining Palace to visit the temple fair and buy—and then go to the Yanxi Palace of the East Six Palaces to see the Komiks Internet celebrity palace. At the same time, there are the newly renovated Treasure Hall and Watch Hall in the eastern region, which will definitely make you excited!
Focus 1: Palace lanterns and door gods
Door gods can be seen everywhere, and palace lanterns are mainly concentrated in the Qianqing Palace. Researchers in the Forbidden City not only found the usage, history, and the detailed dimensions of the sky lanterns and wanings in the literature, but also found lamp body models, lamp couplet samples, and original lamp poles in various warehouses, restoring the “sky lanterns” and “wanings” that have disappeared for nearly 200 years for the first time.
Highlight 2: Buy Buy
From January 28 (the Little Year of the Lunar New Year) to February 12 (the eighth day of the first lunar month), 145 Chinese time-honored enterprises from 10 provinces (cities) from Beijing, Tianjin, Shanghai, Shandong, Jiangsu, Zhejiang, Henan, Anhui, Jilin and Shanxi will display special food, silk clothing, daily necessities, study supplies, jewelry and jade, cultural and creative products, intangible cultural heritage crafts, etc. The Babaylan New Year-style cultural and creative products of the Forbidden City can also be purchased here!
Highlights 3: Visit the New Year’s Elegance Exhibition
The “New Year’s Day – Celebrate the New Year in the Forbidden City” exhibition will be held at the Meridian Gate, East Yanchi Tower, and West Yanchi Tower. For example, the “Duanqin and Family” unit displays the scene of the emperor, clan relatives and concubines having banquets on New Year’s Day. The banquet table is placed in reference to the records of the meal stalls in the 48th year of Qianlong’s reign (1783), and more than 100 cultural relics were used, which is very spectacular. (Reporter Wang Yan)